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QR Code

QR Code

QR Code Basics

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.

Most people carry "smart phones" these days and QR codes are a revolutionary breakthrough in cross-media marketing. These small two-dimensional "quick response" barcodes are interpreted by the camera function to display information directly on the user's phone. Just now catching on in the United States, QR codes are quite popular in Japan and Europe. The potential to use QR codes to reach new customers is growing, especially as the general marketplace becomes more mobile. We make sense of the technology and help you leverage the benefits of this cutting-edge small business social media tool.

QR Code Basics

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.You are starting to see them everywhere on magazine advertisements, posters and billboards, business cards, and more. QR codes act as mobile shortcuts to websites, discount coupons, videos, and other content.

Whether you are a corporate marketer placing a magazine advertisement or a small business doing a sales promotion, QR codes are particularly appealing because they deliver information to a customer at the very moment that their interest is peaked, providing the highest probability of purchase. They don't need to manually input a web address or scribble information. down onto a piece of paper which get lost, they simply scan with their mobile device. Best of all, QR codes cost little or nothing to add to your print campaigns.

Add "live" product demos to sell sheets.
Send trade show attendees directly to your website.
Let viewers download your company contact information and "save the date" information right to their phones.

QR Code Tracking

Another important feature to consider with QR codes is that they are trackable. Because these codes resolve to Internet sites, QR codes are an easy way to track the interest level of many of today's mobile consumers. How many people snapped the code from the brochure you distributed at the trade show? Were mobile users more likely to respond to the trade show graphic or the magazine ad? Track this and more with QR codes.

It is no wonder so many of today's top brands, GMC, Ford, Google, Pepsi, Ralph Lauren, The Weather Channel, Best Buy, Chevrolet, Starbucks, Facebook, and countless more are using QR codes.

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